Every A 90-Day Plan

Every AI
Community Strategy

Michelle Varghese
Michelle Varghese
Community Goal
Become the home for AI builders, early adopters, learners and future experts. Take what they learn on Every.to and put it into practice. Learn how to make the most out of their builder pack if they are all access.
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120,000+
Free subscribers
10,000
Paid subscribers
Scroll the timeline · Day 0 → 90
0 The starting line · Today

The starting line

120,000+ free subscribers · 10,000 paid subscribers.

30 Days 1 – 30

First 30 Days

Nail down vision and strategy for community.

The Questions
01What is the transformation you want the members to go through?
02Who is the ideal customer?
03In the community, are we aiming for helping people build connections and relationships or content / programming?
04What's the promise of this community?
The promise

Go from learning about the newest updates in AI to putting them into practice.

The Work
  • Speak to as many subscribers as possible — goal of 20 people — to understand how people are using AI today and what is missing in their community right now.
    • Help identify champions of Every and future superusers.
  • Build onboarding for members from invite to join, welcome video and instructions for navigating the community.
    • At the beginning, would be great to offer a 1:1 call with every new member.
  • Get buy-in from Every teammates — are they willing to be a part of the community and engage with the people in it?
The 1:1 welcome
  1. Welcome in.
  2. Let me show you around.
  3. Let me help you feel seen and comfortable with the space.
  4. Let me show you how you can use this community to get what you want.
60 Days 31 – 60

Community Beta

Private opening before public launch.

Launch
  • Invite 150–200 paid subscribers to join the founding cohort of the Every AI community.
  • Private opening before public launch.
    • Sent in email to invite paid subscribers to apply to join.
    • Assess skill level to get a mix of skills.
Measure
  • Percentage of interested people who join.
  • Number of people who sign up for a welcome call.
  • Flow of onboard — is there a drop off somewhere?
  • How many people introduce themselves.
  • Engagement.
    • Big oneWho comments the most on other people's posts.
  • Who is going to workshops.
    • Does reminders in community increase workshop engagement?
  • Have a workflow where people can take info from Every and go engage in the community.
    • After a workshop, encourage people in community to apply what they learn and share something they are applying.
    • After a new drop or vibe check, have a space where people can engage with the newest drop and share their opinion.
  • Retention.
    • Set alert for inactive members — e.g. someone who needs to renew in two months and hasn't engaged with the community.
  • Free subscriber growth.
    • Use case studies, show & tell videos, "tasters" for free subscribers to grow an interest in the AI community.
90 Days 61 – 90

Scale

Scale
  • Take clips from community shares and share them in the paid newsletter with an invite to join.
  • Case studies of best members.
    • Twofold — encourages the best members to stay, and attracts new people.